Crafting history and nature into wearable art.

We believe that nature endlessly inspires civilisations and preserves their stories. You can see the pain and glory of civilisations is imprinted on nature.

ASSUWA unfolds forgotten stories from nature and collective memory.

“I have sent you a gift, in order to greet you, my sister... for your neck (a necklace) of pure gold, composed of 12 bands and weighing 88 shekels, coloured linen maklalu-material, for one royal dress for the king.”

- Queen Nefertari of Egypt to Puduḫepa, Queen of Hittite Empire

Etymology of ASSUWA

Around 1400 BC, the Hittite Empire was gaining exceptional power in Anatolia (modern-day Turkey). To protect their lands and people, 22 ancient Greek states in Anatolia formed a league called Assuwa and made Troy as their capital.

Yet, Ancient Greeks weren't only interested in politics. They were also interested in nature and mythology. They believed that every element of nature has its own spirit - nymphs. Those nymphs were regarded as personifications of nature and were typically tied to a specific place or landform.

Inspired by Assuwa, Ancient Greeks named the spirit (nymph) of Anatolia and the Aegean Sea "Asia". Today we use the word Asia to describe one of the biggest continents, which has long been home to the majority of humans.

It's mesmerizing to see how our cultures are shaped by nature, and we endlessly inspire each other.

And here's how our story began.

Our Story

Founded in London by two close friends, ASSUWA honours the inherent relationship between ancient civilisations and nature. 

Growing up in Istanbul means growing up in a city that is surrounded by ancient civilisations of Greece, Byzantine and Ottoman Empire - a unique blend of eastern wisdom and western philosophy.

Even though they focused on different aspects in their professional lives in London, they had boundless curiosity for the spiritual world of ancient civilisations and nature. One night, while enjoying enticing Italian wine, they started talking about their dreams and aspirations. They realised that they both believed that every single element of nature has its own spirit, its own life.

Being two wonderers, they both saw how nature inspires people to create and design. It shapes the aesthetic and mythological stories of every ancient civilisation around the world.

By the time that they poured the last glass of wine, they both knew the next step. Inspired by nature and art, they decided to create ASSUWA.

The word ASSUWA involves everything they believe in: the spirit of nature; the forgotten stories of the past; and the everlasting connection between the civilisations and nature.

Together, let's reveal forgotten stories.