Sustainable Materials
ASSUWA uses only precious metals that are recycled.
Our base metal is sterling silver, which is a high quality standard for silver. Sterling silver is made up of 92.5% silver and 7.5% other metals.
Pure silver is soft and easily damaged so alloying silver with other metals hardens and gives it durability for jewellery making.
You may see this number, 925, in rings and necklaces as an indication of sterling silver.
Recycled 18K Gold-Plated
We use sterling silver with micron gold-plating, a thick layer of gold, to ensure the beautiful gold colour does not fade.
Recycled Silver
Our silver jewellery is sterling silver with a protective micron coating to assure a long-lasting shiny silver colour.
Conflict-Free Gemstones
All of our gemstones are conflict-free semi-precious stones which are carefully handpicked to reflect the spirit of nature.
Ethically Sourced
ASSUWA tells stories from collective memory of ancient civilisations. We are inspired by nature and how it shaped our heritage.
That's why, we are drawn into geographies where various ancient civilisations have emerged and fallen leaving their cultural trace.
We have picked Istanbul as our sourcing site thanks to its history of Byzantine Empire, Ottoman Empire, Ancient Greece and many more civilisations over the course of thousands of years.
Being at the epicentre of commerce for many centuries, Istanbul is a hub for artisans and family-run ateliers.
We use different techniques to produce our jewellery, depending on the story that we tell. Every piece is handmade by artisans that we met in Istanbul who have been in the jewellery making industry for many years.
100% Recyclable Packaging
Our packaging products are labelled eco-friendly and FSC®-certified.
The FSC® mark guarantees that all materials come from an FSC® forest, where no more wood is cut down than the forest can reproduce.
This means better protection of the animal and plant life, and all foresters have proper training, safety equipment and a decent wage.
Our packaging, including our jewellery boxes and postal boxes are 100% recyclable.